Good news for 3 mobile
customers this week, as the provider has scrapped all charges when calling premium
rate numbers. This means that 0800 numbers are now free of charge when calling
from any 3 mobile. Not only that, 3 have lowered the charges to call other
premium rate numbers. 3 are the first of the top mobile providers to scrap this
fee for their 9 million customers, and as 3 is Britain’s smallest telephone
operator, they could pave the way to revolutionising premium rate number
charges. Although, considering it’s been estimated that operators make nearly
£600 million per year from premium rate numbers; we’re not sure whether other
companies will be willing to accept this loss across the board.
New customers will feel the benefit today;
however old customers can opt in, at no extra charge or contract renewal. This
comes into effect as Ofcom have announced that from June 2015 providers must
make these charges much more clear for their consumers, as a staggering 47% of
mobile users have been shocked to receive a phone bill after calling premium
rate numbers. Ofcom hopes that in the battle to make things clearer for users,
phone companies will properly outline the full charges.
The CEO of 3 made this
statement regarding the change ““We asked people what
frustrated them most about their mobile bills and confusion around the cost of
calling 08 numbers came out top by a big margin.”
3 have really shown their dedication to its
customers wants and needs by making this change, and we hope that other
providers step forward to match 3’s offer.
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